Design Index — Vol. 01

Safa Refai
selected work

A working index of visual pieces made with Figma, Canva AI and conversational AI tools — brand marks, campaign creatives, editorial covers and social templates, produced for practice, freelance briefs, and self-initiated studies.

Figma Canva AI ChatGPT Claude Gemini
Jenin, Palestine safarefai44@gmail.com github.com/SaFa4a +970 594 369 125
I. Brand & Identity

A store identity built from a single motif — a butterfly mark carried through into typography and a muted botanical palette.

Pure Path store banner
No. 01
Pure Path Store

Storefront banner and wordmark lockup for a wellness-goods shop. The butterfly mark and oversized ghost lettering set a calm, botanical tone before a single product is shown.

Figma · Canva AI
II. Campaign & Product Ads

Product-style creatives generated and composited with AI imaging tools, then art-directed for offer-led social ads.

Tornado sneaker product concept
No. 02
Tornado — sneaker concept

AI-generated product render with side-running type treatment for a footwear launch ad.

Metal phone stand ad in Arabic
No. 03
Metal phone stand — Arabic ad

Three-angle product spread with Arabic headline, generated and composed for an e-commerce listing.

Tasty Food sales up to 70 percent ad
No. 04
Tasty Food — sales up to 70%

Bold offer-led post pairing a wordmark ribbon with a warm flame motif.

Tasty Food huge offer ad
No. 05
Tasty Food — huge offer

Same campaign, alternate headline treatment for A/B rotation.

Buy one get two free burger ad
No. 06
Buy one, get two free

Higher-energy promo variant with fire graphic and stacked product shot.

Give it a try burger ad
No. 07
Give it a try

Softer, brush-lettered call-to-action for a top-of-funnel awareness post.

III. Editorial & Covers

Cover and quote-card studies exploring mood through color and type alone.

The Unseen Depths book cover
No. 08
The Unseen Depths

First-edition novel cover study — layered gradient washes behind a bold serif title.

Dreams among clouds quote card
No. 09
"Dreams Among Clouds"

Watercolor-sky quote card, gold dust detailing at the base for a dreamlike close.

Something inside my head poster
No. 10
"Something Inside My Head"

Surreal collage poster — a headless suit stands in for an overactive mind.

IV. Social & Templates

Reusable social templates, event graphics and one educational infographic — built for quick turnaround and easy re-skinning.

Join us in our first event flyer
No. 11
First event announcement

Story-format flyer with a paper-cut sunflower as the focal point.

Hashem's birthday card
No. 12
Hashem's Birthday

Personalised card with a repeating soft-toy pattern and hand-set script.

Girl power wallpaper
No. 13
Girl Power

Striped wallpaper template with retro double-stroke lettering.

Diary cover template with title
No. 14
Diary cover — titled

Watercolor sky-and-floral template, torn-paper label for a custom title.

Diary cover template blank
No. 15
Diary cover — blank

Same system, open text frame for client customisation.

Pink bow on floral pattern
No. 16
Bow on floral repeat

Seamless ditsy-floral pattern with a hand-drawn ribbon centrepiece.

Past tense verbs educational poster
No. 17
Past Tense Verbs

Two-column educational infographic for a young-learner English worksheet.